Get those fleas off your dog!
Advertisement agency Saatchi & Saatchi in Jakarta turns humans into fleas with the creation of this huge photo of a dog on the floor of a Jakarta shopping center. With this extraordinary advertisement, Jakarta’s pet emporium JAKPETZ promotes Frontline Flea & Tick Spray with the slogan "Get them off your dog." Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant funny reactions.
Chief Creative Officer: Andy Greenaway
Art Directors: Aryanto Salim and Joel Clement
Executive Creative Director: Juhi Kalia
Great idea!