Fun Theory

Friday, 30 October 2009

Fun can change behaviour to the better!

Advertisement agency DDB from Stockholm which created this ingenious ad campagin for VW Volkswagen, believes that the easiest way to change people’s behaviour for the better is by making it fun to do. They call it The Fun Theory.

Piano Stairs
In the video to the left, DDB tried to find out whether turning a set of subway moving stairs into a real-life piano encourages people to relinquish the moving stairs. The answer is a definite yes: 66% more people use the staircase!

The world’s deepest bin.
Does making a trash can sound like a 100ft-deep well will make people pick up their trash?

Although throwing rubbish in the bin instead of onto the floor isn’t really hard to do, many people still just don’t do it. Will more people throw their rubbish into the bin by making it fun to do so?

Bottle Bank Arcade Machine
Will turning a bottle recycling center into an arcade game make more people want to recycle their glass?

Many of us don’t recycle glass, probably because we don’t get any money in return (as we do for cans and plastic). Can we change this attitude by making recycling glass fun to do?

More on the fun theory and a chance to win EUR 2’500 at:


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