Is Facebook As Addictive As Cocaine?

Friday, 5 October 2012

Has checking your Facebook account become your daily, or even hourly, habit and quick fix?

Beware, you could end up like this man in the video to the left by Maxime Luère. It's the story of a man told through the world's most used social network's interface. Actually a pretty unimpressive life which ends unpretentiously – with a simple log out!

Usually, Facebook-addiction starts with a simple exploration of your friends on the site and suddenly you are logging on dozens of times a day to check if any of your friends have made updates to their profile, have posted new videos or articles or changed their relationship status.

Life in Facebook: as addictive as cocaine?Facebook cocaine

A study conducted by Oxygen Media and Lightspeed Research (link) found 33% of women ages 18 to 34 check facebook first thing in the morning, even before brushing their teeth or going to the bathroom.

More and more internet users are pathetically guilty of this. It's almost as if facebook has become a snooze button, easing us from slumber with amusing status updates before we have to face to real world.

After all, of the 1'605 adults surveyed on their social media habits, 39% are self-described "Facebook addicts." But wait, it gets worse…:

57% percent of women in the 18 to 34 age range say they talk to people online more than they have face-to-face conversations.
Another 21% admit to checking Facebook in the middle of the night.

But while women supposedly have owned up to their Facebook addiction (remember, the first step is admitting you have a problem) another interesting question is, what first thing do men do in the morning…?

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