Woman Vs. Man – Goldstar Beer Demonstrates The Difference (By McCann Erickson)

"Let's have a drink!"

…Sounds pretty harmless – but look how differently men and women understand this harmless sounding sentence:

This is a series of 3 posters as part of an advertising campaign by McCann Erickson, Tel Aviv, Israel, for the Israeli Goldstar beer by Tempo Beer Industries. Each poster shows an iconic flowchart that depicts the tiny but important differences between men and women. The differences show mainly in the context of clothing, toilets and of course relationships…

Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon

And then there was this machine:

Via Anvari.org and
Via Adsoftheworld.com – goldstar beer adverstisement